Wow has recently launched a brand new website for City Car Club, the UK’s original ‘pay as you go’ car club. We were given the brief to create a website that was fun, unique and offered a user friendly experience. We wanted to explain the concept of a car club in a simple and straightforward way to new customers as well as providing an engaging and interactive experience for existing customers.
The new website is informative whilst reflecting the friendly and playful brand of City Car Club. Amongst the many interactive and informative functions incorporated into the site is an animated video explaining how to book a car plus a blog inviting customers to upload their video messages and interact with the brand on social networking sites.
Building the website was both an interesting and exciting project for Media Wow and we’re proud to have created an innovative, creative and search friendly website that is already delivering great results for City Car Club.
James Finlayson, City Car Club’s Managing Director, commented: “This new website offers a completely different experience to any of the other car club sites out there. We took the decision to build the new site from scratch, giving us a blank canvas to create something really unique. The car club sector is a high-tech and innovative one, and we wanted to reflect this online in our site. The website is the first interaction most people have with City Car Club and it is important to make it a memorable one.”
Design, development and SEO were implemented by Media Wow, using WordPress as a foundation and hosted on our state of the art business hosting platform. We’re incredibly proud of the result, our first major site launch went without a hitch.
