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Category Archives: Brand Awareness

How the internet has changed SuperBowl TV advertising

Posted on January 29, 2013 by Iain Keir

This Sunday February 3rd sees the Baltimore Ravens take on the San Francisco 49ers in SuperBowl XLVII. The SuperBowl is almost as well known for being the world’s most expensive advertising vehicle, as it is for the football itself. Last … Continue reading →

Posted in Brand Awareness, Direct Response Marketing, Opinion, TV Advertising | Leave a reply

The Sun On Sunday – successful so far?

Posted on May 14, 2012 by Iain Keir

The Sun On Sunday has just published its third monthly ABC circulation figure, so I thought it would be interesting, now the dust from the launch has settled, to see how the Sunday ‘tabloid’ newspaper market now stands. The Sun … Continue reading →

Posted in Brand Awareness, Media Planning and Buying, Media Wow, Opinion, Print | Leave a reply

Once Mighty LOADED Bought For Second Time In Two Years

Posted on April 26, 2012 by Iain Keir

News emerged this weekend that Loaded magazine has been bought by Paul Baxendale-Walker, who according the Guardian is a “multimillionaire businessman, chatshow host and tax adviser who occasionally directs and stars in his own pornographic films”. Well, someone has to … Continue reading →

Posted in Brand Awareness, general, Opinion, Print | Leave a reply

Adverts can be fun (honest!)

Posted on October 21, 2010 by Iain Keir

As my better half was glued to the X Factor last weekend (I was in the vicinity but engaged in more cerebral activities, of course) my attention was drawn to the TV when an advert for Yeo Valley yoghurt appeared. … Continue reading →

Posted in Brand Awareness, Opinion, TV Advertising | Leave a reply

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  • How the internet has changed SuperBowl TV advertising
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