If you have a product or service to sell online, then affiliate marketing is often an effective way to generate revenue and leads, reduce acquisition costs and promote your brand online.
Affiliate marketing is not however a quick fix, simply having an affiliate programme does not guarantee success. Setting up and managing a successful affiliate programme requires:
- Hard work
- Persistence
- Day to day involvement
- Regular communication with affiliates
- Putting in place (and updating) marketing collateral for affiliates
- A competitive reward scheme
It can take several months of planning and communication with affiliates to develop a programme with the momentum to achieve sustainable and sizeable results. The most important role of your affiliate agency is to educate affiliates about your products and how to sell them. The agency needs to balance the needs of the client and the affiliates perfectly.
Main concerns with affiliate marketing are usually paying for fraudulent sales and affiliates using unscrupulous methods to generate sales and leads. Media Wow removes these worries by manually validating sales for our clients, and monitoring the practises of all affiliates signed up to the programme. We also have a stringent application system, scrutinising any affiliate wishing to join up.
Our affiliate services include:
- Affiliate strategy, set up and implementation
- Creative strategy and production
- Brand promotion to relevant affiliates
- Commission monitoring and manual validations
- Technical support
- Monitoring and reporting
If you are looking to set up an affiliate programme and not sure where to start or your current programme needs fresh legs contact us.
