Display Advertising was the internet’s first advertising model. It had a rocky start with banner ads that gave a poor user experience and the pesky pop ups. The bad reputation of display banners lingered for a long time, but things have come a long way since those first banners ads and Display is set to overtake Paid Search in the not too distant future.
Display advertising in the modern day can be compelling and highly interactive. Using formats with increasing standout, animation, video and dynamic feeds. Ever- improving technology means you can target the right users at the right time, allowing Display to enter the folds as an effective direct response channel.
Display advertising also has a significant impact on brand awareness and when combined with PPC and SEO it can improve the volume of quality traffic and the volume of conversions taking place on your site. A report by Atlas on the combined impact of Search and Display advertising showed that the two channels provide a 22% improvement on conversion rate, compared with just search alone.
Media Wow has a full service digital department with Web Designers and Developers, Display, PPC and SEO specialists working together to provide truly integrated campaigns for our clients. We understand the relationship between all of the online channels, ensuring optimisation maximises reach and results. We will work with you to ensure synergy of the campaign message from the first impression of a banner ad, to the Google creative, to the website.
Media Wow is a media and channel neutral agency, meaning we will first assess which channel will achieve the objectives in the most cost effective manner. If the channel is indeed Display we plan the campaign based purely around the objectives set and analyse which network, sites, targeting and buying models will maximise the profitability and brand awareness to users that are in the desired stage of the purchase funnel.
Our Display Services Include:
- Creative strategy and development
- Media planning and buying
- Full campaign implementation and delivery
- Monitoring and optimisation
- Regular, in-depth and informative reporting
If you feel you are not maximising ROI from your Display activity, or are wanting to test Display for the first time as part of your online mix please contact us
