Search engine optimisation (SEO) is a valuable service that provides many benefits if done well and done ethically.
With the Internet becoming a much smaller place there are thousands of articles and ‘quick win SEO’ guides out there, but in order to have a successful SEO strategy it is safe to have an expert on your side. The way in which search engines crawl websites is constantly changing; agencies providing SEO have to invest time in making sure they are completely up to speed on the latest search engine optimisation techniques, to ensure that the client is receiving the best service possible.
At Media Wow we understand that each client is different which means that every SEO campaign needs a unique approach, to ensure that the best possible results are returned.
Constant analysis and tracking ensures that we can react quickly to capitalise on any opportunities that will help increase natural search visibility, here are a few things that we track and report:
Traffic data
We keep track of all the visits to your site. This means we know where people are coming from, what search terms they are using to get to your site and where they go when they are on your site. As well as a lot of other insights and metrics that traffic data provides us.
Crawl diagnostics
This allows us to keep track of any site errors such as broken links or server side errors. All of these factors can affect website rankings so its good practice to keep on top of them, and correct them if they occur.
Keyword rankings
Tracking your keywords means that we can see which keywords you are doing well for, or which keywords need more attention. This data used with analytics data makes sure that the keywords we are aiming for are right for you.
Competitive link analysis
We not only keep on top of your link profile, we also keep a close eye on your main competitors too. Using this information means we can make sure that every opportunity is exploited. So if your competitor is getting links from a good source that you are not, we can look at why and see if we can obtain links from the same source, so we wont miss a trick.
Media Wow also has a bespoke reporting site; this ensures that our clients can reach important figures and statistics 24/7.
Considering every aspect of natural search will allow us to ensure the best results for you. Google is displaying results a lot differently compared to how it used to, taking in to consideration all the possible contributing factors is how we maximise your success. Factors such as social media and local maps optimisation are just a couple things that are becoming more and more important, but don’t worry Media Wow has it covered.
