The proliferation of media options and the constantly changing platforms on which media is consumed means planning advertising campaigns can be complicated. With our media planning and buying expertise, Media Wow provides a solid foundation for devising advertising campaigns.
Our first task is to listen to a client’s needs and goals and then identify the best way to achieve objectives.
To do this we utilise our access to numerous industry leading research and analytical tools and, of course, draw on our many years of experience. This enables us to identify who are the most likely and sought after customers.
We can then determine which media these potential customers see, read, hear or engage with on a regular basis.
Our campaigns are structured so that they reach target audiences effectively and efficiently, so wastage is kept to a minimum.
Media Wow is an independent agency and completely neutral, therefore, we are free to consider and recommend any media options we deem suitable for campaign requirements.
Once we are sure that the correct media choices have been made, we move on to the media buying itself – where our staff will work very hard to negotiate the best possible prices with media owners. This could be television and radio stations, magazine publishers, press (national or regional) and website owners for their respective airtime or space.
Wow’s independent status also means that we are not subject to some of the media placement constraints that may apply to some of the larger multiple agencies.
We are always looking for innovative methods to increase the effectiveness of advertising – whether it be indoor, outdoor, on screen, in car, online or on mobile.