TV
Television advertising, whether direct response television (‘DRTV’) or branding TV advertising, may seem complicated and expensive: this is not the case. Over the last decade TV advertising has become increasingly more cost-effective to buy. The growing number of channels and the current increased supply of commercial viewing helps to make TV efficient at reaching core audiences.
TV advertising is widely recognised as the best way to drive both brand awareness and sales. It is a highly visible and talked about medium and, when combined with other media, it can be exceptionally effective.
When running TV campaigns we recommend that, if budgets permit, activity is integrated with an online campaign to ensure that you not only drive awareness and footfall (if appropriate), but also online enquiries and sales. Online is the platform on which a majority of consumers now research and in many cases purchase their products.
TV media buyers trade against different target audiences with the various channels and Media Wow help clients define the best target audience to buy against in order to deliver the most efficient campaign for their marketing spend.
Media Wow will help find the optimum combination of channels and programming to ensure that only the desired target audiences are delivered and wastage kept to a minimum.
The way in which TV is consumed has also changed dramatically over the last few years. This year, over 34% of all UK Adults have now viewed TV online. If you were to look at the younger 16-34 year olds and ABC1 Adult viewers, then these figures rise to 50% and 41% respectively. As recently as 2007, only 10% of UK Adults had viewed TV online: it is a fast evolving market!
Planning also needs to consider on demand/catch up services such as Sky Player, ITV Player, 4OD and DemandFive to name but a few.
Media Wow has experience in dealing with all matters TV related, spot advertising, sponsorship, online, on demand and even product placement.
Please get in touch either by telephone or via our sites enquiry form if you would like to discuss Broadcast advertising in more detail.
Radio
Media Wow has vast experience when it comes to planning and buying Radio advertising – whether local radio, regional radio or national radio. Radio, like TV, has also had to evolve to maintain its position as a valuable advertising asset.
Podcasts and on demand services have meant radio is no longer just about the 30′ spot. Brand identity has become key for the stations. Take Capital as an example, who took the risk to rebrand some already well know regional stations i.e. Galaxy: successfully incorporating them under the Capital umbrella.
Radio stations have evolved into brands centred around content, available on multiple platforms, sponsoring events, concerts and hosting parties.
Wow’s radio planning & buying includes all aspects of radio advertising which in turn provides our clients with innovative, effective campaigns.
• Spot advertising
• Sponsorship
• DJ reads
• National or Regional promotions
• Podcasts
• Competitions
There are hundreds of stations to choose from locally and nationally via analogue and digital frequencies. Radio drives sales and web visits and can play a very important role in an integrated or indeed standalone campaign. It is also proven that when a small proportion of a TV budget is re-allocated to radio then the overall campaign results can increase at a higher proportion than that re-allocated budget. This is known as the ‘multiplier effect’.
As with TV, Radio has many nuances that Media Wow will take into account when planning a broadcast campaign.
Please get in touch either by telephone or via our sites enquiry form if you would like to discuss Broadcast advertising in more detail.
