Growing revenue – paid search
Rohan was founded by husband and wife Paul and Sarah Howcroft in the Yorkshire dales in the early 1970s. Poor outdoor clothing on the market inspired them to take a radical step and they decided to develop their own. Their success soon came to fruition, with local climbing clubs and as the word spread, their success started to develop nationally.
Today, Rohan remains an independent company. Rohan Designs have over 60 stores around the UK and sell online to both the UK and the US. Rohan.co.uk offers everything for the outdoor enthusiast; performance clothing to shoes, luggage and watches.
Following a full paid search audit in September 2011 Media Wow was appointed as their paid search agency. Our objective was to grow revenue and improve profitability of sales attributed to paid search. Well that was only a few months ago but following a full restructure of their account we are already seeing fantastic year on year results:
- 274% more transactions
- 327% more revenue from just 65% increase in spend
- 159% improvement in return on investment
We are ecstatic about the results and we know we can continue to investigate and test new areas to drive even more! Rohan are extremely happy with not only the results but the service they have received from their team.
“We have only worked with Media Wow for 3 months and already we have seen a big improvement across our PPC campaign. Our conversions are up for both Brand and Non-Brand terms and the account is ever evolving. The Media Wow team have been enthusiastic and helpful with excellent communication skills. We are very pleased with the progress made and the service provided so far.”
Laura Roach, Rohan
